This is me, Rachelle! My idea for Youphoria developed during a music festival, a weekend of 'distraction,' when I realized that the most rewarding experiences of my life are the moments when I help create joyful and ecstatic human connections at festivals. Those moments when people get a spark of inspiration to interact and their new connection turns into a shared euphoria that magnifies the joy in the community around them.

        I set my goal - to foster more of those moments in the world by creating interactive clothes that inspire connection and joy. I'm honored and grateful for every person who joins me on this journey. 





All Youphoria creations are designed and made in San Francisco